Festival UK* 2022
Motion Graphic Designer
Festival UK* 2022 is a major UK-wide festival of creativity and innovation across England, Scotland, Northern Ireland and Wales. They will distribute funding across ten large-scale projects by collaborative teams drawn from across the worlds of Science, Technology, Engineering, Arts and Mathematics.
The commissions will aim to reach millions of people to achieve their two objectives of bringing people together and championing the UK's creativity to the world.
I was hired to develop a way of representing Festival UK* 2022’s personality and values through the use of Motion Graphics, using their existing brand identity as a jumping off point.
This required a period of exploration and development which would inform the deliverables; two ten-second ident stings.
I used a combination of 3D elements with hand-drawn shapes, lines, typographic glyphs etc. to represent the collaborative theme of FestivalUK* 2022, where creative teams could be made up of a Painter, a Saxophone Player and a Statistician.
It was important to find a way of representing the festival’s goal of collaboration through the use of motion. Here are some of the experiments I created to explore how we could use collision to show creative minds bouncing off one another, improvising and producing unexpected results.
After figuring out which animation tests had worked and which hadn’t, I carried the findings on to develop the Idents. Each ident needed to communicate a core message using typography as well as the personality of the brand through design and movement.
Following the delivery of the idents, the Client asked to apply the same approach to a longer form animation to accompany one of the festival’s projects.
Bobby Seagull is a Maths Teacher, Television Presenter and Author who was commissioned by the festival to record a short lecture about the misconceptions and stereotypes associated with learning Maths. My animation would serve as a visual accompaniment, turning the audio lecture into an explainer video.