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Euros 2024 Title Sequence

Myth / ITV

Illustration/Concept/Animation

I had the exciting opportunity to work on the title sequence with Myth studios for ITV Sport's 2024 Euro Cup. The film unfolds within a Brother’s Grimm storybook, and Myth brought me on board to develop the concept.

 

I created a series of exploratory illustrations to visualise how environments could be constructed using a pop-up storybook aesthetic.

One of the challenges was applying this layered cardboard approach to the characters while maintaining flexibility for movement and preserving their likeness. I also had the chance to contribute to the animation process, working on several character animations.

Seeing my designs on ITV during the Euros coverage is a surreal and exhilarating experience every time. Check out some of the concept art and animations below!

Character Design

Concept Development

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