PANDA
Pals Agency | Price & Myers 

Storyboard / Illustration / Animation / Sound Design

Price & Myers, in collaboration with the University of Cambridge, has pioneered PANDA – a digital tool with the potential to reduce embodied carbon by up to 40%, offering a significant solution to mitigate the environmental impact of construction.

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My responsibility involved visualising the functionality of the PANDA platform and creating a film to articulate its features and benefits. With no pre-existing brand identity, there was ample room for developing a visual style. My approach prioritized simplicity to ensure the message remained the focal point.

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In this context, I introduced the rolling panda ball as a central character, serving as a guiding figure through the abstract world and injecting occasional bits of personality.