Pals Agency | Price & Myers
Storyboard / Illustration / Animation / Sound Design
Price & Myers, in collaboration with the University of Cambridge, has pioneered PANDA – a digital tool with the potential to reduce embodied carbon by up to 40%, offering a significant solution to mitigate the environmental impact of construction.
My responsibility involved visualising the functionality of the PANDA platform and creating a film to articulate its features and benefits. With no pre-existing brand identity, there was ample room for developing a visual style. My approach prioritized simplicity to ensure the message remained the focal point.
In this context, I introduced the rolling panda ball as a central character, serving as a guiding figure through the abstract world and injecting occasional bits of personality.